The launch of Hard Rock Bet experience in New Jersey represents the expansion of the brand in the sixth of the regulated US markets, following Arizona, Indiana, Ohio, Tennessee, and Virginia. Also, New Jersey players may avail of the Hard Rock Bet’s Loyalty Rewards program across the sports book and casino sections, which may bring New Jersey players Wild Card Comp Dollars and Tier Credits for in-person rewards at the Hard Rock Hotel & Casino Atlantic City. At the same time, the operator will offer an upgraded product experience with faster log-in options and seamless monetary transactions. The latest New Jersey launch is also featured by the debut of Hard Rock Bet-owned iCasino offering a wide range of classic, exclusive, and new iGaming releases from the leading slot providers.

Goldhoff also said: “This new platform will allow us to better engage, entertain, and reward our guests with a best-in-class experience however and whenever they play.” George Goldhoff, President of Hard Rock Hotel & Casino Atlantic City, reportedly said: “We’re excited to welcome Hard Rock Bet to New Jersey! The Hard Rock Bet platform will provide our guests with an upgraded gaming experience both online and at our retail sportsbook, which will have a much broader selection of available bets, daily boosts, and promotions.” The latest Hard Rock development is also available for in-person gambling. We are incredibly proud of these proprietary products and are excited to bring this elevated experience to New Jersey to entertain our players like no one else can.” Marlon Goldstein, CEO of Hard Rock Digital, reportedly said: “The launch of Hard Rock Bet in New Jersey marks an important milestone as we introduce an integrated product containing our new iCasino platform alongside our highly rated sportsbook. Hard Rock Bet, one of the highest rated online real money gaming experiences on App Store, reportedly features online casino and sports wagering facilities rendered in a seamless manner and made available on iOS and Android operating systems, as well as online at HardRock.bet. The launch will reportedly take the online player experience in the jurisdiction to another level along with the in-person experience of the new feature now available in the Hard Rock Hotel & Casino Atlantic City.

On August 17, 2023, Hard Rock Digital, the sports betting and iGaming vertical of the casino giant Hard Rock International launched its Hard Rock Bet platform in New Jersey. Betting on sports futures, props and lay bets.

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